Without social media, your brand is zilch. It is important to carve your niche on social media and make your presence felt. We're living in a cyber-century where we can do without a pizza but not without our favourite social media platforms. They are like the progressive newspaper for the Gen-Y. We can miss the paper version of news but never the digital newsfeed. Whether you are an SME or billion-dollar business; everyone must keep abreast of the latest trends creating the buzz in the social media world. Here are the top social media trends you need to know:
1. Blink-and-you-miss-it content
The 'stories' feature on Facebook and Instagram are quite the rage around the globe, and it doesn't seem to change anytime soon. They are a superhit with the audience who have a short-attention-span and those who are always running short of time. Ephemeral content has been created for people who want entertainment on-the-go that kills boredom while keeping you engaged. This is going to rock the social scene this year.
2. Facebook and Instagram
The most popular social media platforms which are most adored like a Persian kitten are Facebook and Instagram. The founders Mark Zuckerberg and Kevin Systrom have managed to create a storm on the internet with their tactics, knowledge and technology. These two are, let's say, the most prized social media platforms just like Persian kittens. Okay, not every comparison has to be sane. Facebook's recent monthly active users (MAUs) are 2.60 billion people. Instagram has up to 854.5 million users across the globe.
3. 'LIVE Streams'
This is one of the most powerful tools to let the brand speak for itself through the creator. 'Live Streams' are the talk of the town and continue to be for 2021 as well. When the founder of a brand or business goes 'live', it provides a golden opportunity for audience and founders to bridge the gap between them. This feature lets the user know the nitty-gritty about the brand they are using or planning to buy. So, the personality of the business person comes to the 'fore' and connects the dots.
4. Augmented Reality
AR or Augmented Reality is described as the real-time utilization of audio, text, graphics and other forms of virtual enhancements which are integrated with the real-world objects. Having approximately 800 million downloads, AR has evolved into a great app being put to great use by top brands like MasterCard, Argos and Samsung. It won't cease to go a long way.
5. Seo-based content rules
For those making big bucks across the globe probably won't tell you the secret, but we are revealing it to you. You must've heard of SEO, and there's nothing new about it, you ask. Well, the updated trends and tactics of SEO can promise you the moon and even take you there. Yes, make sure your content is search-engine-friendly that will take your website ranking to the top. Everybody needs this feature to boost their business.
6. Running ads and promotions
This is another social media secret that nobody reveals, and one has to learn the drill himself. But of course, we are here to spill the beans. So, don't worry. Have you wondered how do most celebrities or brands get umpteen number of likes or conversions? Well, this is the recipe to success. There is a feature of 'paid-ads and promotion' on Facebook, Instagram and Youtube that has great potential to turn likes into followers and followers into conversions.
Following the measures mentioned above can spell magic and make huge profits for your business. And like we said, most of the tricks we unveiled before you have to be learnt and mastered by self without expecting any pioneer to help you out. But we thought to be an exception, though. Go ahead and take the reins of your business in your hands.